Ever had a Chia Pet? I think I had a Scooby Doo Chia Pet years and years ago. At the time I never would have assumed the seed filled gel I was spreading on the tetta cotta character was good to eat! I just knew it grew a very nice grassy Scooby head.
Chia may be a bit of an acquired taste, although I liked chia seeds from the beginning. I toss it in yogurt, oatmeal, smoothies, etc.